There is a big misconception on where marketing and advertising companies should be spending their marketing dollars. Often, to a fault, these ideas typically come from marketing companies that are trying to sell a product and do not have an overall care and strategy for the business in mind.
One of our sales people here at GreenFox had a meeting set up with a large car dealership and asked me (Eric) to come along with her, as I have some pretty in-depth experience working with dealerships. Once we arrived, we sat down with a young, go-getter type salesman and the Internet Director who had been doing car sales since I was in diapers.
We explained to them that we partner with businesses to be a full marketing solution to all of their problems. As we got deeper into the conversation, the young salesmen spoke up and said, “how much would it cost to run my personal car sales business facebook account?” I kind of cocked my head sideways and asked, “why would you want us to do that?” He said, “well, you guys are the experts and I don’t have time.” I told him that was a typical response and a main reason people hire us, but I didn’t think it was a good idea for him. He seemed puzzled, but I explained further…
I told him to put himself in someone else’s shoes, to get his mind off of sales for a second and to picture himself buying a car. I said “okay, so you’ve made the decision to make a vehicle purchase, what do you do?” He replied, “I go to car guru or a dealership’s website.” I responded, “EXACTLY! So, the ONLY way to influence people to buy from you would be PERSONAL relationships OR meeting people where they are already looking.” (the dealership website or some VERY targeted marketing through Facebook ads.) Dealerships spend thousands of dollars marketing to get people through the door. Any online personal marketing would actually be competition to the dealership EVEN THOUGH they are coming in the very location you are trying to market.
He agreed that it would be a waste of time and money and we moved on. As we were walking out the door, the Internet Director kindly pulled me aside and said. “I want to thank you for what you did back there. I know he would have pulled the trigger and paid you to run his facebook page and you could have let him, but you didn’t and that means a lot to me that you wanted to see him succeed.”
I share this story to say it happens EVERY day! People walk in, have a product, and tell people they need that product because everyone else has that product. The issue is, not every business needs the same thing. Below you will find a simple success guide to advertising. It is our goal to PARTNER with businesses like yours to not only fulfill the products that you need, but to partner with you in WHAT, WHEN and HOW you need to use it.
I am currently sitting in a Starbucks in my small town.
My small town happens to have two Starbucks about 3 miles apart. I typically go to the “other” one. I really didn’t know why I chose to go to the other one, I would just go. However, this morning I realized why. You see, typically, if I have time to do a little writing, I will go to Starbucks to do it. I love people, I love atmosphere, I love a cool vibe and culture where I can be creative and dream big. Today, I realized why I choose to go to the other Starbucks and it 100% has to do with culture.
The other Starbucks is full of fun jokester type baristas. They all have this similar vibe about them. They love what they do, they love who they work with and they love where they work. This type of culture is so attractive to me as a consumer. It makes me feel like I am a part of what they are doing. Honestly, I am a part of what they are doing. If I don’t get coffee there, they lose money, if I do, they gain money.
When I walk in to this Starbucks, I feel something very different. I feel very rushed. I feel like I am just here for them to hit the 1 minute and 30 second goal of getting me in and out the door. Most of the time (because it’s early) I hear how tired the baristas are. I hear the leaders saying what we are and aren’t doing anymore (this morning it was how they are not brewing decaf in the morning anymore) It’s obviously not a huge deal but instead of making me a part of their experience, they spent time communicating about do’s and don’ts.
What does this type of culture attract? It attracts the SAME type of customer. I’m sitting here by myself, however there is one table of five gentlemen in their 60’s across the way from me that have not stopped complaining about everything under the sun. This is NOT a culture that breeds creativity and big thinking.
So what’s the point?
The point is, I would be willing to say the other Starbucks has more customers and generates more revenue (ESPECIALLY returning customers) and it simply has to do with the culture. After all, it’s the same product. The coffee, food, and products are all literally the same.
My challenge to you today is to ask yourself, what kind of culture does your business have? Is it one that people can’t wait to work at, attend, show up to? Or is it one that people may be saying, “nah, I’ll go to the other guys…”
How to generate CONTINUOUS revenue: Making a lifetime customer.
This is a big secret. No seriously, it’s the most underutilized, cheap way to stay in front of your customer. It’s actually something so close that you can see it. Right now…Any ideas? Well, if you are still clueless then I will let you in.
This process is called Email Automation or an Email Drip Campaign.
You get these emails all of the time, you may just not have known what they are called. They come in many different formats. Sometimes they come in the form of letting you know you put something in your cart on Amazon but you didn’t check out. Sometimes they come in the form of 20% off, new sales coming up, or free information.
No matter how it comes, you will need several things:
1. An Email System provider.
As of today, we recommend Mail Chimp. There are many options out there but for $10 a month to get started, it’s pretty tough to beat.
Content is king. In order to send emails, you MUST have content to send to people. This can come in the form of Video, text, images or a combination of all of the above.
3. An Email List.
This may seem like the toughest part, but it is fairly easy if you are intentional. If you have a storefront, simply ask people at check out what their email address is. If you want to give them something in return, that is always a good idea as well. Either way you look at it, an email address should be treated as the Golden Ticket to someone’s world of purchasing.
4. A Lead Generator.
This is something that you can trade online for an email address. This may be a discount, free information, free account or anything else that relates to your products or services.
This is the hardest part as all of our time is very limited. If you want to attempt to tackle this, we want to make a recommendation that you get one of these books! https://www.amazon.com/s/ref=nb_sb_noss_1?url=search-alias%3Dstripbooks&field-keywords=email+marketing&rh=n%3A283155%2Ck%3Aemail+marketing
- If done correctly you can be in front of people for years with only ONE set up
- You can sell while you sleep
- You can become an information machine
- You can keep your business top of mind
- You can outsell your competitors BIG TIME because they probably don’t have what it takes to do this.
- It takes a lot of thought and hard work
- If done incorrectly, you could become more annoying than helpful.
***If you do NOT want to dive into this world due to time, we would love to do 100% of this for you. Just like you could probably figure out how to build a house, you would probably rather leave it up to the home builders. We are no different. Consider us the home builders of digital marketing. We can accomplish this FAST, and more importantly EFFECTIVE.
If you need help with this, pick up the phone and CALL right now. 817-330-9015…Don’t like phones? That’s okay, shoot us an email and we will respond TODAY! email@example.com
FREE Money In Your Pocket Today
So you own a business in a small town and you are just dying to get more leads and make more revenue. So, naturally, you find the avenues in which you can place your logo to “get your name out there,” right? Well, that may be what you have always done, however, if I could interject I would like to politely ask you to STOP! NOW! HURRRRRYYYY! This is one of the biggest money pits there is.
It has been proven that on a DAILY basis we hear and see over 3,000 marketing messages…Rewind, I said…on a DAILY basis we hear and see over 3,000 marketing messages per DAY! That’s insane! What’s more insane is that every day we fall for the trap that maybe, just maybe, if we put our logo on that golf hole, t-shirt, newspaper, team banner or anything else that people might just notice us.
Unfortunately, this is just not the case. In today’s world with the thousands of messages zooming past us, we MUST get more targeted in our messaging. You are better off spending your marketing dollars on things that have a call to action.
We recommend making certain that these things are in order before you EVER try to just throw your logo at things…
Is your branding up to date? Don’t make the mistake of just assuming your branding is up to date. Ask someone, in fact, ask lots of people. People that will give you honest feedback and not just try to tell you “good job!”
Is your website design up to date? There are some MUST haves on your website. In case you missed it, check out this blog where we explain this in greater detail!
Is your content CLEAR on what you are asking people to do? This is often VERY overlooked. Most of the time you know the ins and outs of a product but no one else does. Instead of using fancy words, always use clear words. We like to use the phrase “Clear over cute.”
> Targeted Advertising
Do you have a TARGETED advertising plan? If I am a male in my 30’s, please do not try to sell me high heel shoes for teenagers. You are LITERALLY throwing your money away. This is why being targeted in your approach is SO important. Spend your marketing dollars wisely by sending the right message to the right people.
Are your listings online current and accurate? This is one of those things that 95% of the time, business listings are incorrect and it is causing you to LOSE the game of search engine optimization (SEO). If you are unsure, we want to offer you this COMPLETELY FREE offering to get a simple MARKETING REPORT. Seriously, it’s free and will show you a lot about your business. Click here
If the answer to ANY of the above questions is no, please steer clear of throwing money at putting your logo on the next YMCA banner or softball team shirt. Fix these other things first, it will allow your future marketing dollars to go much farther!
If you would like a professional look into fixing these problems, please send us a message firstname.lastname@example.org and we will contact you today to get you in the right direction!
#1 WAY TO LOSE LEADS COMING IN YOUR DOOR
One of the common things I hear from clients in sales meetings is why do we need a new website? Our business is doing pretty good with what we have. In fact, to take that one step further, we met with a client just a few weeks ago that said, “our business has been here since the 1800’s and has managed to do just fine.”
While I understand this line of thinking completely, I believe it is keeping EVERY business from their potential. If you have been around here for a while, you have probably heard me say my favorite quote by Andy Stanley, which is “if you always do what you’ve always done, then you’ll always be where you’ve always been.” This could not be more true with our current topic.
You may be doing amazing right now, but what if your business was better? What if you could double your revenue by making a few simple changes (such as updating your old, outdated website). At GreenFox, we don’t just suggest this but we consider it a MUST in order to experience serious growth. The good news is, the worse your website is today, the better chance you have of experiencing serious growth!
Did you know that the average human attention span was 12 seconds in the year 2000 and is now 8 seconds…..
Ummmmm, seriously? A goldfish has an attention span of 9 seconds. We have stooped to a new low…
So we have a choice. Do we just sit back and say, “shame on you mankind…” Or do you simply meet people where they are by fitting their needs? I would venture to say the more profitable option is option number two.
So What does this mean for my website?????
Well, I’m glad you asked. There are certain MUST haves on a website that you can not afford to miss…
We must answer these 3 questions for people.
- What can you do for me?
- How is what you do going to make my life better?
- How do I get it?
Here is how we accomplish that.
1. Header Image/video and phrase that leaves an IMMEDIATE impression!
I can not express the importance of this enough. Your potential clients are hit with 3,000 marketing messages per day so we must leave an impression, otherwise, we are just like everyone else. We suggest a header VIDEO that is professional and shows what your company is great at. (See greenfoxmarketing.net home page for an example. The phrase is the second part. This is a simple line that explains what you do in a way that is helpful to your client. For us, it is “Your strategic marketing partner.” This says we are here for you, we are a marketing company and we want to partner with you.
2. A Clear Call to Action (CTA)
Too many times we have 17 calls to action from call now to contact us, send us a message, leave a comment, send a carrier pigeon and more. Figure out what you want people to do and stick with it. Put this in the top right corner and make it a brighter color than the rest of your website! This is extremely important and can not be overlooked. komarketing.com says that 44% of visitors to your site will leave if there is no contact information. ALWAYS give a clear Call to Action.
3. Testimonials from how this has made others lives better
This is fairly self-explanatory. OTHER PEOPLE SPEAKING ON BEHALF OF YOUR BUSINESS IS ALWAYS BETTER THAN YOU SPEAKING ON BEHALF OF YOUR BUSINESS.
This should get you a start in the right direction. Does your website have all of these things? If not, you are very behind in the digital world. But hey, it’s okay. This is why I started GreenFox. I know how daunting and difficult this can be. I wanted to help businesses become everything they were meant to be by making them marketing geniuses of their business! It all starts right here…