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Gforce Case Study – Old

Gforce Case Study – Old

Excellence is no accident

And neither was this rebrand

G-Force Industry Solutions

G-Force Industry Solutions reached out to GreenFox Marketing with the goal of rebranding its already successful company. The company has been around for a few decades. However, due to fast growth, they never had a chance to fully establish their brand. Once our two teams were in the same room brainstorming, we knew this was going to be a brand worth showing off to the world. The GreenFox creative team, along with the industry experts at G-Force, were able to create something truly special that will last for a long time to come.

Branding I Web Design I Collateral I Videography | Digital Advertising | Photography

Brand Refresh

Part of building a brand should consist of keeping it fresh. G-Force had a nearly 20-year-old brand that was in need of a full re-work to their logo, color schemes, fonts, and even an edition to their name (adding industry solutions to encompass all they have to offer).

Collateral

The need for print collateral in construction companies can be overwhelming. Due to the fact that we were defining this brand from scratch, it has been a smooth process for G-Force to simply communicate what they need and receive it back, on-brand, with the quality they expect.

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Trailer WRAPS

One of the best ways for a company to portray their business is driving a moving billboard. G-Force does a lot of community events and that is typically done by cooking. So, naturally, G-Force wanted to do a massive wrap on their cooker set up.

Web Design-Build

The digital home base of any business is its website. G-Force was in need of a site that could clearly communicate what they were all about. We developed this site after the brand was fully developed. The site included design, content writing, photography, and videography. It was a joy for our team to dive in and get to know what G-Force was all about and portray that to the world.

Photography

Due to the amount of collateral and the website that was needing to be developed, G-Force partnered with our team to take brand photos at several of their locations across the country. Our team wrote photo briefs for each location and sent our team out to capture the exact shots we needed to be successful on all design projects. The results were stunning!

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Videography

One of our favorite things to create at GreenFox is a brand video. Videography consists of our team writing a video brief to ensure we capture all the shots needed to show off a brand in the best possible way. The GreenFox Video Team traveled across the country, to all of the G-Force locations, with one goal in mind: Create a 1-minute video that would express to the world exactly what G-Force Industry Solutions is all about. The result was powerful and stunning.

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Old Barefoot Case Study

Marketing To Gen Z

One T-shirt at a Time

Barefoot Campus Outfitter

When the Barefoot + GreenFox relationship started in 2017, neither of us realized the power that was to come in partnering together. Barefoot Campus Outfitters is an incredibly unique college apparel brand that has traditionally had an amazing in-store experience for college students around the U.S. Barefoot came to GreenFox with the desire to make their online experience just as amazing as their in-store experience. To accomplish this, we partnered together to launch a refreshed logo, developed a new user-friendly, selling machine of a website, and began creating specific seasonal campaigns that were partnered with a cohesive advertising plan. With all of these assets and channels working together, the Barefoot brand has seen major growth, not only online, but in-store as well.

Branding I Web Design I Campaigns I Digital Advertising | SEO

Brand Refresh

Part of building a brand should consist of keeping the brand fresh. Barefoot was in need of some light chang a;sldkfjla; eiieow;lsdkj jsl;jfkes to their logo and color schemes, as well as defining their brand fonts for consistency. 

Barefoot Logo

Campaign Development and Management

Each of these campaigns were developed by our creative team to ultimately result in driving online sales. Our team created the concepts including all graphics, landing pages, e-mails, digital ads and more. The results speak for themselves.

Football campaign

Increased Site Traffic 56% Increased New Visitors 54% Increased Sales by 20% Over 400 New Orders Placed Over 6,000 Page Views

Web Design-Build

The biggest challenge with the largest reward has been the development of the current Barefoot website. This brand was previously on the Magento platform. While Magento is a go-to platform for retailers, it was not user friendly enough for this brand and how they work. We were able to do what was previously described as “impossible,” which is to get this brand with over 50,000 products on the WooCommerce platform. We have successfully made this happen with no speed issues and have seen their online traffic explode.

Digital Advertising

Prior to working with our team, Barefoot would run social media ads from time to time. Admittedly, they would often “boost a post” and hope for the best. Over the years of our relationship, we have determined the graphic layouts, verbiage, content, and budget that is the most effective for each campaign and the brand as a whole. This results in effective spending and successful results for every campaign.

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